The true beauty of indigo, made better.

Wiser Wash lets us achieve the classic denim details we all love: Beautiful abrasions, depth of tone and bright contrasts, that show off the true magic of indigo. Yet there is no stone-washing involved, and full decolorization is achieved without any corrosive hazardous chemicals, using less then a cup of water.
LET’S MAKE SUSTAINABILITY
A BLESSING.
Denim is one of the largest markets within the fashion and textile industry.
It also holds the heaviest environmental impact due to current outdated traditional ways of manufacturing. But acting sustainably isn’t always the most appealing solution. At Wiser Globe we see industry issues as opportunities and believe in a world whereby profit & principles can go hand in hand. We need to become ‘Wiser’ and make sustainability a blessing instead of a burden.
WISER WASH. FOR A BLUER PLANET.Wiser Wash aims to become the industry standard, and we work towards reducing consumption- and waste of water by over 90% through our process & recycling in the facilities around the world. Together with brands, partners and consumers, we’ll put this clean water to better, 'Wiser' use.
Wiser Wash aims to become the industry standard, and we work towards reducing consumption- and waste of water by over 90% through our process & recycling in the facilities around the world. Together with brands, partners and consumers, we’ll put this clean water to better, 'Wiser' use.

Our aim

311.209
Olympic sized swimming pools, we can put to Wiser use.
Wiser is the initiative to ignite a whole new breed of fashion: wiser fashion. It’s sustainable fashion, without compromising on looks, quality or price and margins. By bringing transitional innovations to textile, we’ll make sustainability a blessing. Let’s build a Wiser world by doing good together.
"Indigo may be what we specialised in, but being green is just as important.
Wiser Wash for
Wiser is the initiative to ignite a whole new breed of fashion: wiser fashion. It’s sustainable fashion, without compromising on looks, quality or price and margins. By bringing transitional innovations to textile, we’ll make sustainability a blessing. Let’s build a Wiser world by doing good together.
"Indigo may be what we specialised in, but being green is just as important.Wiser Wash for
The MAGIC OF INDIGO NEVER LOOKED SO GOOD.Wiser Wash exists to make the global denim wash production better for the people who produce it, better for the environment and better for the sector’s future, by developing Wiser Wash as a responsible mainstream commodity.
The MAGIC OF INDIGO NEVER LOOKED SO GOOD.Wiser Wash exists to make the global denim wash production better for the people who produce it, better for the environment and better for the sector’s future, by developing Wiser Wash as a responsible mainstream commodity.
Global sourcing SOLUTIONS through a network of regional production partners.
  • Production
  • USALos Angeles
  • TURKEYIzmir
  • PORTUGALGuimarães
  • VIETNAMDa Nang
  • INDIAAmhedabad
  • Soon to follow
  • Italy
  • Mexico
  • China
  • Paraguay
WISE UP.
WEAR WISER.
We all need to become wiser in what and how we consume. Fashion today can make us look good. We are here to make you look even better. Join in and let’s build a Wiser world by doing good together.
WISE UP.
WEAR WISER.
We all need to become wiser in what and how we consume. Fashion today can make us look good. We are here to make you look even better. Join in and let’s build a Wiser world by doing good together.